GreenhouseCONTENT WEEK · FIELD GUIDE @pkk_rose_defne

CAMPAIGN FIELD GUIDE · TEHRAN TIME

A week of
greenhouse
storytelling.

One published carousel becomes a thoughtful seven-day conversation about planning, engineering and growing with purpose.

CAMPAIGN WINDOWOct 04 — 10, 2026 ACCOUNT@pkk_rose_defne
Explore the week Open published carousel Official company website
Illustrative concept image of a greenhouse aisle with tomato rows at sunrise
Concept image · not a completed company project
01 / THE CAMPAIGN ANCHORPLAN WITH THE PLACE. GROW WITH THE PURPOSE.

THE STORY SO FAR

Start with one
good question.

The campaign turns greenhouse planning into a useful conversation: begin with the grower’s region and intended crop, then build the week around questions worth saving and sharing.

Published anchor ۵ تصمیم قبل از ساخت گلخانه Five-image carousel · Instagram · Oct 4 ↗
01

CAMPAIGN INTENT

Useful first.
Visible by design.

01

Extend the anchor

Bring viewers back to the published carousel through Story reshares and interactive stickers.

02

Reach beyond followers

Use two short Reels to carry the same planning ideas to new viewers.

03

Invite qualified replies

Ask people to share their region and intended crop so follow-up can stay relevant.

04

Learn, then repeat

Compare saves, shares, replies and profile visits—without treating reach as guaranteed.

Already published Proposed plan

THE NEXT SEVEN DAYS · OCT 04—10

A rhythm to follow.

Suggested Tehran posting windows are starting points, not peak-hour claims. Every daily item below is proposed; the published carousel is the campaign anchor.

01

SUNDAY · OCT 04

Bring the carousel into Stories.

Proposed plan
STORIES19:00–21:00 · TehranReshare + invite replies

STORY SEQUENCE

قصد ساخت گلخانه دارید؟ این ۵ تصمیم را قبل از شروع ببینید.

POLL STICKER

الان در کدام مرحله‌اید؟

بررسی اولیه / انتخاب زمین
QUESTION STICKER

شهر و محصول موردنظرتان چیست؟

02

MONDAY · OCT 05

Lead with the decision—not the equipment.

Proposed plan
REEL · 15–20 SEC19:00–21:00 · TehranNon-follower reach

OPENING HOOK

یک اشتباه پرهزینه؟ انتخاب تجهیزات قبل از شناخت اقلیم و محصول

QUICK CUTS

Greenhouse aisle → structure → ventilation / cooling → irrigation → engineer reviewing plans

END CARD

اول نیاز پروژه؛ بعد انتخاب تجهیزات.

CAPTION CTA

برای بررسی اولیه، شهر و محصول موردنظرتان را کامنت کنید.

03

TUESDAY · OCT 06

Turn audience questions into useful answers.

Proposed plan
STORIES · Q&A10:00–12:00 or 19:00–21:00 · TehranCollect questions

QUESTION STICKER

سؤال شما درباره طراحی و ساخت گلخانه چیست؟

Follow with one or two answers from the team. If appropriate, reshare Monday’s Reel with:

اگر ویدئو را ندیدید، این نکته را از دست ندهید.

04

WEDNESDAY · OCT 07

Make site selection feel concrete.

Proposed plan
FEED CAROUSEL · 4 SLIDES19:00–21:00 · TehranSaves + substantive comments

CAROUSEL TOPIC

قبل از طراحی گلخانه، زمین را از این ۴ زاویه بررسی کنید

  1. دسترسی و ابعاد زمین
  2. شرایط اقلیمی و باد غالب
  3. دسترسی و کیفیت آب
  4. تناسب محصول و بازار هدف

CAPTION OPENER

زمین مناسب فقط زمینِ خالی نیست؛ باید با اقلیم، آب و هدف تولید جور باشد.

05

THURSDAY · OCT 08

Let real work earn the trust.

Proposed plan
STORIES · BEHIND THE SCENES19:00–21:00 · TehranAudience topic votes

THREE-FRAME SEQUENCE

01از بررسی نیاز پروژه شروع می‌کنیم

02Show a real, authorized planning / construction / equipment detail.

03دوست دارید درباره کدام بخش بیشتر بدانید؟

Footage needed: Use current, authorized company footage. Do not present generated visuals as completed work.

06

FRIDAY · OCT 09

Show the system—not a single structure.

Proposed plan
REEL · 15–20 SEC11:00–13:00 or 19:00–21:00 · TehranShares + discovery

OPENING HOOK

گلخانه فقط سازه نیست

THREE QUICK BEATS

Structure + climate-adapted space + water and irrigation

CLOSE

هر بخش باید با محصول و شرایط محل هماهنگ شود.

CTA

این ویدئو را برای کسی بفرستید که در حال بررسی ساخت گلخانه است.

07

SATURDAY · OCT 10

Close the loop—and collect the next question.

Proposed plan
STORIES · WEEKLY RECAP19:00–21:00 · TehranReplies + next-week topics

RESHARE THE TOP CAMPAIGN POST OR REEL

این هفته درباره تصمیم‌های مهم پیش از ساخت گلخانه گفتیم. سؤال بعدی شما چیست؟

QUESTION STICKER

منطقه + محصول + سؤال‌تان را بنویسید.

FIELD NOTES · PRODUCTION

Make every second
work harder.

A tight, honest Reel earns attention by showing a real decision clearly. Use this checklist for both campaign videos.

01

Frame vertically

Use a 9:16 composition and add clear Persian subtitles so the key message works without sound.

02

Open with the hook

Put the opening line on screen immediately; keep cuts brisk and each Reel focused on one idea.

03

Choose a clear cover

«۵ تصمیم قبل از ساخت گلخانه» · «گلخانه فقط سازه نیست»

04

Show real work—or disclose concepts

Prefer authorized, current project footage. If using AI-generated campaign visuals, identify them as conceptual—not photos of completed projects.

05

Keep tags relevant

#گلخانه   #ساخت_گلخانه   #طراحی_گلخانه   #کشاورزی_مدرن

Use a small, relevant set rather than a long unrelated list.

AFTER THE WEEK

Read the signals.
Keep what works.

Review each feed post or Reel after roughly 24 hours and again at seven days. Compare useful interactions—not views alone.

24hFirst look7dCompare again

WEEKLY SCORECARD

ReachNon-follower reachPlays / viewsAverage watch timeSharesSavesCommentsProfile visitsDirect-message inquiries

Use the account’s actual follower-activity insights to refine the Tehran posting windows; current times are starting points, not known peak hours.

Repeat the subject and opening hook with the strongest qualified interactions.

CAMPAIGN GUARDRAILS

Assumptions
& boundaries.

01This is a proposed calendar; nothing beyond the already-published carousel has been scheduled or published from it.

02Persian is used for audience-facing copy, matching the account’s existing content.

03Project-specific engineering claims, guarantees, pricing and timelines are omitted because they were not provided.

04Generated greenhouse images are illustrative concepts, not photographs of completed company projects.